One of Sumo Logic’s core company values is, “be customer champions.” It’s more than just a phrase on a slide, it’s a principle that shows up in every roadmap discussion, product iteration, support conversation, and onboarding call.
Customer Appreciation Day is April 18th. This day is a reminder of something I often think about in my role in customer advocacy: how incredibly rewarding it is to partner with thoughtful and innovative customers and see the real, measurable difference Sumo Logic makes for our customers every day.
Whether it’s talking with a security team who was able to reduce detection or response time or learning how we’ve helped DevOps teams gain end-to-end visibility into performance, hearing our customers express the value and impact Sumo Logic has on their organization is something I always look forward to. Their stories fuel not just my passion but remind Sumos why we do what we do.
The customer-centric innovation mindset
At Sumo Logic we are deeply committed to customer-centric innovation, as it provides us with opportunities to engage and collaborate to drive better customer outcomes. So whether it’s our Customer Advisory Board, a beta program, G2 review or a case study interview, we’re always grateful for the opportunity to hear directly from our customers and learn from their stories, insights, and outcomes.
A standout moment for me so far this year was welcoming three incredible customers to our 2025 Sales Kickoff (SKO) to speak directly to our global go-to-market teams:
Tiffany Walker, Principal Software Engineer, from Alaska Airlines, shared how Sumo Logic helps her “be kind to her 2:00am self.”
Eric Baumgart, Director, Cybersecurity from Columbia University shared how they leverage Sumo Logic every day to monitor their systems, activity and more across the network.
Jake Farrell, Senior Director, Engineering from Acquia shared how our decade-long partnership has been an amazing collaborative effort resulting in a robust observability platform for Acquia and our customers.
It’s stories like these that have helped set the tone for our new fiscal year. More than just sessions at SKO, they were meaningful stories that reminded us that being customer champions isn’t just something we say. It’s how we work, listen, and improve.
We do this by partnering closely with our customers to understand their challenges and deliver solutions that create real value. We actively listen through reviews, surveys, interviews, and community engagement to better understand what’s working and where more can be done. And we act on that feedback, using it to evolve our products, enhance our services, and stay aligned on what matters most to customers.
So while we don’t chase badges, we do value the feedback behind them. In the G2 Spring 2025 report, Sumo Logic was recognized across multiple categories. These reviews reflect the trust, collaboration, and progress we’re building together.
[G2 spring badges]
We know that being customer first is a principal for many of our customers, too. Read how Laurel is able to answer the question "are our customers happy" using Sumo Logic.
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