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4월 22, 2025 By Hadijah Creary

One year in: How Flex Licensing is transforming log management and visibility

A year ago, we set out to transform log analytics pricing by making it as flexible, transparent, and as customer-friendly as possible. We built a model that aligns cost with business value, charging only for data storage and analytics executed.

With Flex Licensing, customers can scale usage up or down without breaking the bank, eliminating hidden costs and inefficient licensing structures. There is no more pre-planning or tiering of log data; there is just log ingest with sensible pricing.

Fast forward a year, and the results speak for themselves. Practitioners have a unified ML-powered platform that simplifies log management, eliminates ingest throttling, and accelerates troubleshooting without drowning in false alerts. Executives are seeing lower costs, fewer silos, and more reliable performance, all while aligning investment with business value.

This is the practitioner’s dream: more logs, more insights, less noise

With Flex Licensing, you get exactly what your team needs to stay ahead: unthrottled analytics and an immensely scalable ML-driven platform that removes the guesswork of log management. No more deciding which logs to keep or discard, just full visibility with zero ingest costs.

Your team can now quickly pinpoint and resolve issues before they escalate, reduce interruptions caused by false alerts, and operate from a single source of truth that unifies Dev, Sec, and Ops.

By streamlining collaboration and eliminating friction, Flex Licensing empowers you to accelerate DevSecOps, deliver faster, and focus on innovation rather than maintenance.

As Iraklis Skepasianos, a SOC specialist at Bitvavo, put it: “Sumo Logic's Flex Licensing has enabled Bitvavo to not worry anymore about additional cost or search costs or ingestion costs that we have seen in other tools. Instead, we're just focusing on our work and not worrying about the costs.”

By streamlining collaboration and eliminating friction, Flex Licensing has empowered teams to move faster, troubleshoot more effectively, and focus on innovation rather than maintenance.

The executive advantage: more visibility, less downtime, lower costs

Flex Licensing delivers greater efficiency and cost savings for executives without compromising performance. The increased log visibility teams now have helps them identify and resolve root causes faster, minimizing downtime, keeping systems running smoothly, and ensuring an exceptional customer experience.

The simple, transparent pricing model has eliminated the traditional barriers of ingest fee license models, ensuring costs align with actual business value. By breaking down silos, Dev, Sec, and Ops teams can collaborate seamlessly with a shared, AI/ML-powered data set.

Again, we are delivering on the promise we outlined at the launch. Every piece, including enhanced security insights, has helped to reduce risks, and the benefit of tool consolidation has simplified operations, replacing fragmented solutions with a single, scalable platform for Monitoring and Troubleshooting.

A Network System Architect at a game publisher highlighted why this approach resonates: “One of the main selling points for Sumo Logic is that we value a company or a partner's ability to resolve a problem first over price.”

By prioritizing problem-solving and efficiency, Flex Licensing helps companies to make smarter, data-driven decisions without worrying about budget constraints.

One year later, and we’re just getting started

Flex Licensing has transformed how hundreds of teams manage logs, breaking down barriers between ingestion, analytics, and cost. There is no more pre-planning, no more throttling, no more surprise bills—just a powerful, high-performance platform that scales with your business.

And the best part? We’re just getting started.

Flex Licensing redefines what’s possible in log analytics, and we’re excited to continue building on this momentum.

Ready to see the impact for yourself? Sign up for a free 30-day trial.


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Hadijah Creary

Hadijah Creary

Senior Product Marketing Manager

Hadijah Creary is a Senior Product Marketing Manager for Observability at Sumo Logic, bringing over a decade of experience in technology marketing. Before joining Sumo Logic, she worked in product and event marketing at PagerDuty and IBM. Outside of work, Hadijah enjoys reading and binge-watching the latest sci-fi shows.

More posts by Hadijah Creary.

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